Evolution Engineered.

ARRAY Technologies, a global renewable energy company, needed a campaign to showcase DuraTrack D2S, the evolution of their current DuraTrack solar trackers without creating distance from DuraTrack’s existing brand equity. To that end, the Evolution Engineered platform was created to visually bring DuraTrack D2S’s precise engineering to life. Evolution Engineered shows how ARRAY is evolving the platform to help de-risk the asset without losing the strength of what came before.

Working closely with our CGI team, we created two video spots, which translated into five languages and launched across ARRAY’s global channels. Additional media placements we created to support the launch and reach ARRAY’s wide, global audience.